What is K Beauty?

First there were cute bunny lip balms as well as BB and CC creams to sleeping masks, K-Beauty has arrived and doesn't look like it's leaving anytime soon!

But what is K-Beauty?

The first thing you should know about the South Korean approach to skincare is that it requires a level of commitment (and cash) that many of us Westerners aren’t traditionally used to. The focus is on daily preventative care (think anti-wrinkle creams and intense hydration), as opposed to expensive corrective treatments down the line. For many Koreans, skincare is a part of their culture and something they are taught to care about from a very young age.

While it may seem madness to spend up to 20 minutes a day applying skincare these routines makes the fresh faces glowy finish we're all after a bit more attainable. Keeping an open mind and trying this routine in a few weeks you'll be looking forward to sheet masking, exfoliating and hitting you're favourite website for all your skincare needs!

          The Routine     

          Simply speaking the Korean Skincare routine boils down to cleansing, exfoliating,              treating, moisturising and always applying SPF daily. Like with anything there are                varying versions of this, a simple, mild and intense version. 

          1. Cleanse

          2. Exfoliate

          3. Toner

          4. Sheet Mask

          5. Eye Cream

          6. Serum

          7. Moisturiser 

          8. SPF (DAY) or night cream (night)        


            Congratulations, you made it to the end! Yes, it’s a lot to take in at first and a tad bit                                       intimidating, but it’s important to remember that K-Beauty is all about building good                                       skincare habits. The key to this routine is consistency and taking a few extra minutes each                            day to care for your skin something your future self will thank you for, no matter how                                   many steps or products you’re using.



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