What is K Beauty?
First there were cute bunny lip balms as well as BB and CC creams to sleeping masks, K-Beauty has arrived and doesn't look like it's leaving anytime soon! But what is K-Beauty? The first thing you should know about the South Korean approach to skincare is that it requires a level of commitment (and cash) that many of us Westerners aren’t traditionally used to. The focus is on daily preventative care (think anti-wrinkle creams and intense hydration), as opposed to expensive corrective treatments down the line. For many Koreans, skincare is a part of their culture and something they are taught to care about from a very young age. While it may seem madness to spend up to 20 minutes a day applying skincare these routines makes the fresh faces glowy finish we're all after a bit more attainable. Keeping an open mind and trying this routine in a few weeks you'll be looking forward to sheet masking, exfoliating and hitting you're favourite website for all your skincare nee...